40 Tons Partners with MJBizCon to Launch Equity Row, Empowering Justice-Impacted Cannabis Entrepreneurs

The cannabis industry is evolving, but for many entrepreneurs, systemic barriers still limit access to opportunities. The 40 Tons Foundation, a key player in the fight for equity within the cannabis sector, is teaming up with MJBizCon to bring a major new initiative to life: Equity Row. This groundbreaking partnership will provide a platform for 16 justice-impacted companies, led by entrepreneurs who have been directly affected by cannabis-related offenses, to showcase their businesses at one of the world’s largest cannabis expos.

Taking place at the Las Vegas Convention Center from December 4–6, 2024, MJBizCon will feature Equity Row, a dedicated space where these entrepreneurs will gain exposure, form connections, and inspire others with their resilience and success. This initiative not only highlights the powerful narratives of individuals who have been unjustly impacted by the War on Drugs but also offers an invaluable opportunity for these businesses to thrive in a booming industry.

Creating Opportunities for Justice-Impacted Entrepreneurs

Equity Row at MJBizCon is a unique platform where businesses founded by those with direct ties to cannabis-related incarceration can share their products and services. By offering free exhibit space, 40 Tons is helping these companies access the same opportunities as well-established cannabis brands, enabling them to network with investors, supply chain partners, and potential customers.

“Last year, we brought a life-sized prison cell to the conference to showcase the contradictions of an industry profiting from the plant that incarcerated so many,” said Corvain Cooper, co-founder and Chief Brand Ambassador of 40 Tons. “This year, we’re thrilled to have MJBizCon on board, helping us support other justice-impacted brands and creating a space for them to succeed.”

As a Black-woman-owned, multi-state social impact cannabis brand, 40 Tons has been a leader in advocating for restorative justice and equity in the cannabis space. Their initiative, which supports both individuals directly impacted by the War on Drugs and those working to transform the industry, reflects their deep commitment to change.

A Collective Commitment to Equity and Inclusion

At the heart of Equity Row is the idea that justice-impacted entrepreneurs deserve a level playing field. By showcasing 16 companies, 40 Tons is not only giving these businesses a stage but also raising awareness about the systemic issues that have held back so many individuals from accessing opportunities in the cannabis sector.

Loriel Alegrete, CEO and co-founder of 40 Tons, emphasized the importance of this initiative in uplifting other entrepreneurs. “At 40 Tons, we believe in sharing the platform we’ve worked hard to build. If we can help others who’ve faced immense challenges find their place in this industry, then we’ve succeeded in our mission,” she said.

40 Tons’ mission extends far beyond providing business opportunities. Their work includes advocating for legislative change and offering job placement services for marginalized communities. Their 40 Tons Careers program connects diverse job seekers with opportunities within the cannabis industry, while their Foundation focuses on supporting individuals affected by the War on Drugs.

A Year of Impact and Growth

The partnership with MJBizCon and the launch of Equity Row represents a major step forward for the cannabis industry. By highlighting businesses with powerful stories and providing them with the tools to succeed, 40 Tons and MJBizCon are paving the way for a more inclusive and equitable industry. Sarah Wilson, VP of Sales at MJBizCon, stated, “We are honored to partner with 40 Tons in supporting these justice-impacted brands. Our industry must give back to those most affected by the War on Drugs.”

Equity Row promises to be one of the most impactful features of MJBizCon 2024. With the event set to attract investors, buyers, and suppliers from across the globe, it will serve as a turning point for many justice-impacted businesses seeking greater visibility and support.

Supporting the Future of Cannabis Entrepreneurship

In addition to the impactful work being done by 40 Tons, the initiative is supported by key sponsors, including HPI Canna, New York’s largest cannabis producer, who serves as the title sponsor. Other contributing sponsors include BREZ, Cova Software, and Normalize Marketplace. Their backing ensures that this important activation continues to grow and have a lasting impact on the cannabis industry.

Attendees of MJBizCon will have the opportunity to connect with these 16 justice-impacted companies and explore new opportunities in the cannabis space. By supporting these businesses, investors and partners can contribute to a future where equity and opportunity are at the forefront of the cannabis industry.

For more information on 40 Tons and their mission to create pathways to equity, visit www.40tons.co. For details on MJBizCon and how to attend, visit www.MJBizCon.com.