— October 30, 2024 —

References: footshop

New Balance continues to grow its partnership with Jaden Smith as the two present a new footwear model in the form of the New Balance 0.01. The collaborative shoe is a skate model made with the help of Smith’s team tat MSFTSrep clothing line.

The shoes are complete with hemp materials across the upper and it adds a textural contrast in comparison to the sole unit. It comes in two colorway options — both of which are cool and versatile for the upcoming season. It kicks off with an icy blue palette for a crisp and bold look. The second colorway is a muted cream hemp hue for a versatile and neutral look — it is set to launch in November.

Image Credit: New Balance

Trend Themes

1. Sustainable Skate Footwear – Using hemp materials in skate shoe designs offers an eco-friendly alternative to traditional synthetic materials.

2. Celebrity-driven Fashion Collaborations – Collaborations like Jaden Smith and New Balance leverage celebrity influence to create unique, trendsetting footwear.

3. Textural Contrast in Shoe Design – Incorporating textural elements such as hemp against a sleek sole enhances visual appeal and market differentiation.

Industry Implications

1. Sustainable Fashion – The use of hemp materials aligns with the growing sustainable fashion movement, attracting eco-conscious consumers.

2. Celebrity Endorsements – Celebrity-driven product lines boost brand visibility and appeal through high-profile partnerships.

3. Athletic Footwear – Introducing innovative materials and designs in athletic footwear can capture niche markets and elevate brand prestige.

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