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Agrify (Nasdaq: AGFY) announced its exclusive partnership with The Salt Shed music venue in Chicago to offer its award-winning hemp-derived THC (HD9) beverage, Señorita. This partnership marks the first time an HD9 beverage will be served at The Salt Shed. Starting January 11, 2025, concertgoers can purchase Señorita at all venue bars during shows and at the new RISE at Salt Shed retail space. Señorita will be available in flavors like Mango Margarita (5mg), Lime Jalapeño Margarita, Paloma, and Ranch Water.
The Salt Shed, run by 16” on Center, expects to host over 600,000 fans across 145 shows this year. Ben Kovler, Chairman and Interim CEO of Agrify, emphasized the growing demand for alcohol alternatives and the synergy between music and cannabis. Victor David Giron, CFO of 16” on Center, highlighted the increasing popularity of non-alcoholic options among concertgoers.
Products sold at RISE at Salt Shed, including Señorita, are Farm Bill compliant, manufactured in certified cGMP facilities, and feature transparent labeling with ingredient and potency information, as well as certificates of analysis via QR codes.
Agrify (Nasdaq: AGFY) ha annunciato la sua partnership esclusiva con il locale musicale The Salt Shed di Chicago per offrire la sua bevanda a base di THC derivato dalla canapa (HD9) premiata, Señorita. Questa partnership segna la prima volta che una bevanda HD9 sarà servita al The Salt Shed. A partire dall’11 gennaio 2025, i concertisti potranno acquistare Señorita in tutti i bar del locale durante gli spettacoli e nel nuovo spazio vendita RISE at Salt Shed. Señorita sarà disponibile in vari gusti come Mango Margarita (5mg), Lime Jalapeño Margarita, Paloma e Ranch Water.
Il Salt Shed, gestito da 16” on Center, prevede di ospitare oltre 600.000 fan in 145 show quest’anno. Ben Kovler, presidente e CEO ad interim di Agrify, ha sottolineato la crescente domanda di alternative alcoliche e la sinergia tra musica e cannabis. Victor David Giron, CFO di 16” on Center, ha evidenziato la crescente popolarità delle opzioni analcoliche tra i concertisti.
I prodotti venduti presso RISE at Salt Shed, incluso Señorita, sono conformi al Farm Bill, prodotti in strutture cGMP certificate e presentano etichette trasparenti con informazioni sugli ingredienti e sulla potenza, oltre a certificati di analisi tramite codici QR.
Agrify (Nasdaq: AGFY) anunció su alianza exclusiva con el lugar musical The Salt Shed en Chicago para ofrecer su bebida a base de THC derivado del cáñamo (HD9) premiada, Señorita. Esta asociación marca la primera vez que una bebida HD9 se servirá en The Salt Shed. A partir del 11 de enero de 2025, los asistentes a conciertos podrán comprar Señorita en todos los bares del lugar durante los shows y en el nuevo espacio comercial RISE at Salt Shed. Señorita estará disponible en sabores como Mango Margarita (5mg), Lime Jalapeño Margarita, Paloma y Ranch Water.
The Salt Shed, administrado por 16” on Center, espera recibir más de 600,000 fans en 145 shows este año. Ben Kovler, presidente y CEO interino de Agrify, enfatizó la creciente demanda de alternativas al alcohol y la sinergia entre la música y el cannabis. Victor David Giron, CFO de 16” on Center, destacó la creciente popularidad de las opciones sin alcohol entre los asistentes a conciertos.
Los productos vendidos en RISE at Salt Shed, incluyendo Señorita, cumplen con el Farm Bill, se fabrican en instalaciones cGMP certificadas y presentan etiquetado transparente con información sobre ingredientes y potencia, así como certificados de análisis a través de códigos QR.
Agrify (Nasdaq: AGFY)는 시카고의 음악 공연장 The Salt Shed와 독점 파트너십을 체결하고 그들의 수상 경력이 있는 대마유래 THC(HD9) 음료인 Señorita를 제공한다고 발표했습니다. 이번 파트너십은 HD9 음료가 The Salt Shed에서 처음으로 제공되는 것을 의미합니다. 2025년 1월 11일부터, 공연 관객들은 공연 중 모든 바에서 Señorita를 구매할 수 있으며, 새로운 소매 공간인 RISE at Salt Shed에서도 구매가 가능합니다. Señorita는 Mango Margarita(5mg), Lime Jalapeño Margarita, Paloma, Ranch Water와 같은 다양한 맛으로 제공됩니다.
The Salt Shed는 16” on Center에서 운영하며, 올해 145회의 공연에서 60만 명 이상의 팬이 방문할 것으로 예상합니다. Agrify의 이사회 의장 및 임시 CEO인 Ben Kovler는 알코올 대체 음료에 대한 증가하는 수요와 음악과 대마의 시너지를 강조했습니다. 16” on Center의 CFO인 Victor David Giron은 콘서트 관객 사이에서 비알콜 옵션의 인기가 높아지고 있다고 강조했습니다.
RISE at Salt Shed에서 판매되는 제품, Señorita를 포함하여, Farm Bill을 준수하며, cGMP 인증 시설에서 제조되고, 성분과 농도 정보가 포함된 투명한 라벨을 제공하며, QR 코드를 통한 분석 증명서도 함께 제공됩니다.
Agrify (Nasdaq: AGFY) a annoncé son partenariat exclusif avec le lieu musical The Salt Shed à Chicago pour offrir sa boisson à base de THC dérivée du chanvre (HD9) primée, Señorita. Ce partenariat marque la première fois qu’une boisson HD9 sera servie au The Salt Shed. À partir du 11 janvier 2025, les concert-goers pourront acheter Señorita dans tous les bars de la salle pendant les spectacles et dans le nouvel espace de vente RISE at Salt Shed. Señorita sera disponible dans des saveurs comme Mango Margarita (5mg), Lime Jalapeño Margarita, Paloma et Ranch Water.
The Salt Shed, géré par 16” on Center, s’attend à accueillir plus de 600 000 fans lors de 145 spectacles cette année. Ben Kovler, président et CEO par intérim d’Agrify, a souligné la demande croissante d’alternatives alcoolisées et la synergie entre la musique et le cannabis. Victor David Giron, CFO de 16” on Center, a mis en avant la popularité croissante des options sans alcool parmi les spectateurs de concerts.
Les produits vendus dans RISE at Salt Shed, y compris Señorita, sont conformes au Farm Bill, fabriqués dans des installations cGMP certifiées, et présentent un étiquetage transparent avec des informations sur les ingrédients et la puissance, ainsi que des certificats d’analyse via des codes QR.
Agrify (Nasdaq: AGFY) gab seine exklusive Partnerschaft mit der Musik-Location The Salt Shed in Chicago bekannt, um sein preisgekröntes, aus Hanf gewonnenes THC-Getränk (HD9), Señorita, anzubieten. Diese Partnerschaft ist das erste Mal, dass ein HD9-Getränk im The Salt Shed serviert wird. Ab dem 11. Januar 2025 haben Konzertbesucher die Möglichkeit, Señorita an allen Bars des Veranstaltungsortes während der Shows und im neuen Einzelhandelsbereich RISE at Salt Shed zu kaufen. Señorita wird in Geschmacksrichtungen wie Mango Margarita (5mg), Lime Jalapeño Margarita, Paloma und Ranch Water erhältlich sein.
The Salt Shed, betrieben von 16” on Center, erwartet, in diesem Jahr über 600.000 Fans in 145 Shows zu empfangen. Ben Kovler, Vorsitzender und Interims-CEO von Agrify, betonte die wachsende Nachfrage nach alkoholfreien Alternativen und die Synergie zwischen Musik und Cannabis. Victor David Giron, CFO von 16” on Center, hob die steigende Beliebtheit von alkoholfreien Optionen bei Konzertbesuchern hervor.
Die im RISE at Salt Shed verkauften Produkte, einschließlich Señorita, sind Farm Bill konform, werden in zertifizierten cGMP-Anlagen hergestellt und bieten transparente Etikettierung mit Informationen zu Inhaltsstoffen und Potenz, sowie Analysezertifikate über QR-Codes.
Positive
Agrify secures exclusive partnership with The Salt Shed, a premier music venue in Chicago.
Señorita, Agrify’s HD9 beverage, will be the first of its kind sold at The Salt Shed.
The partnership provides exposure to over 600,000 concertgoers across 145 shows annually.
Señorita products are Farm Bill compliant and manufactured in certified cGMP facilities.
Negative
Insights
The exclusive partnership between Agrify and The Salt Shed represents a strategic market expansion in the growing hemp-derived THC beverage sector. With an anticipated 600,000 visitors across 145 shows in 2025, this venue provides significant exposure for Agrify’s Señorita brand. The non-alcoholic beverage market is experiencing rapid growth, particularly among younger demographics seeking alternatives to traditional alcohol. This first-mover advantage in a premier Chicago venue could establish valuable brand recognition and market share.
The partnership’s timing aligns with shifting consumer preferences toward wellness-focused alternatives. The co-location with RISE retail space creates a vertically integrated distribution channel, potentially driving higher margins and direct consumer feedback. However, the revenue impact may be initially modest relative to Agrify’s market cap of $56.8M, as beverage sales typically represent a smaller portion of venue concessions.
This deal marks a significant milestone in the mainstreaming of hemp-derived THC beverages in entertainment venues. The compliance with Farm Bill regulations, cGMP manufacturing standards and transparent labeling demonstrates a mature approach to product development and regulatory requirements. The 5mg THC dosage in the Mango Margarita shows careful consideration of social consumption parameters, suitable for venue settings.
The partnership with Green Thumb Industries’ RISE retail space creates a powerful distribution synergy, leveraging established cannabis retail expertise. The planned expansion to multiple flavors indicates confidence in market demand and operational scalability. This could serve as a blueprint for similar venue partnerships nationwide, potentially establishing Agrify as a leader in the institutional THC beverage market.
01/10/2025 – 07:00 AM
Agrify’s Award-Winning THC Margarita Becomes the First Hemp-Derived THC (HD9) Beverage Served at The Salt Shed
TROY, Mich., Jan. 10, 2025 (GLOBE NEWSWIRE) — Agrify Corporation (Nasdaq: AGFY), a leading provider of branded innovative solutions for the cannabis and hemp industries, today announced that it is the exclusive partner for hemp-derived THC (HD9) beverages at the Salt Shed, the iconic Chicago music venue run by hospitality collective 16” on Center. As a part of the larger venue sponsorship, fans can enjoy the award-winning THC Margarita beverage Señorita at every venue bar. Concertgoers can begin purchasing Señorita at Salt Shed’s first show of the year tomorrow, January 11, 2025. Señorita drinks will be available for purchase year-round at all Salt Shed shows and at the upcoming RISE at Salt Shed, Green Thumb Industries’ new on-site retail space dedicated to the discovery and sale of best-in-class HD9 products as well as branded merchandise and accessories from fan-favorite cannabis brands such as RYTHM and Beboe.
Agrify’s Señorita will be the first HD9 drink sold at the Salt Shed in the venue’s history. Beginning January 11, guests can enjoy refreshing Mango Margarita (5mg) with other all-natural, low-calorie flavors like Lime Jalapeño Margarita, Paloma and Ranch Water to follow.
The Salt Shed anticipates welcoming over 600,000 music fans to 145 shows this year on both indoor and outdoor stages.
“Consumers are demanding accessible alternatives to alcohol, and as long-time believers in the connection of music and cannabis as a means towards more well-being, introducing Señorita to a live venue as iconic as the Salt Shed is the perfect match,” said Ben Kovler, Chairman and Interim Chief Executive Officer of Agrify. “Bringing best-in-class HD9 products like Señorita together with the incredible live performances at Salt Shed is an exciting step in delivering consumers the elevated, hangover-free experiences they want.”
“Non-alcohol category offerings are becoming more and more popular amongst concertgoers, making Señorita the perfect fit for our Salt Shed guests and the new RISE at Salt Shed retail destination,” said Victor David Giron, Chief Financial Officer of 16” on Center. “Expanding consumer choice and offering unique viewing experiences are both key to a successful event venue, and our partners at Agrify and Green Thumb are helping us do just that.”
Products sold at RISE at Salt Shed, including Señorita, are Farm Bill compliant, manufactured in certified cGMP facilities, and have transparent labeling that includes ingredients, potency and a QR code linking to certificates of analysis from independent testing labs.
For more information about Agrify and Señorita, please visit http://www.agrify.com.
About Agrify (Nasdaq:AGFY)
Agrify Corporation (“Agrify” or the “Company”) is a developer of branded innovative solutions for the cannabis and hemp industries. Its Señorita brand offers consumers HD9 beverages that mirror well-known cocktails like a margarita – in two flavors – classic and mango. Known for its clean, fresh taste and commitment to high-quality, natural ingredients, Señorita offers a low-sugar, low-calorie alternative to alcoholic beverages and is available at top retailers including Total Wine, ABC Fine Wine & Spirits, and Binny’s in nine U.S. states and Canada, with plans for expansion and future availability in premier on-premises destinations. Products are also available for direct-to-consumer purchase where permissible under state law at www.senoritadrinks.com.
About The Salt Shed
Located within the historic Morton Salt complex in the heart of Chicago, The Salt Shed has been transformed into a state-of-the-art music venue and entertainment complex, featuring both indoor and outdoor stages. Adjacent to The Salt Shed is the Fairgrounds, a festival-style space along the Chicago River that offers an immersive outdoor concert experience with a panoramic view of the Chicago skyline, complete with a custom grandstand, premium balcony and rooftop ticketing, and a vibrant mix of local food and retail. Since its opening in 2022, The Salt Shed has been recognized as the Best New Venue by Pollstar and Billboard and is operated by 16” On Center, one of the country’s largest independent promoters and hospitality collective with over 30 years of experience in revitalizing iconic Chicago properties. Hosting an array of world-class performances and over 600,000 guests annually, The Salt Shed has quickly become a pivotal cultural hub in Chicago’s vibrant entertainment landscape.
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 concerning Agrify and other matters. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements. In some cases, you can identify forward-looking statements by terms such as “may,” “will,” “should,” “expects,” “plans,” “anticipates,” “could,” “intends,” “targets,” “projects,” “contemplates,” “believes,” “estimates,” “predicts,” “potential” or “continue” or the negative of these terms or other similar expressions. The forward-looking statements in this press release are only predictions. We have based these forward-looking statements largely on our current expectations and projections about future events and financial trends that we believe may affect our business, financial condition and results of operations. Forward-looking statements involve known and unknown risks, uncertainties and other important factors that may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. You should carefully consider the risks and uncertainties that affect our business, including those described in our filings with the Securities and Exchange Commission (“SEC”), including under the caption “Risk Factors” in our Annual Report on Form 10-K filed for the year ended December 31, 2023 with the SEC, which can be obtained on the SEC website at www.sec.gov. These forward-looking statements speak only as of the date of this communication. Except as required by applicable law, we do not plan to publicly update or revise any forward-looking statements, whether as a result of any new information, future events or otherwise. You are advised, however, to consult any further disclosures we make on related subjects in our public announcements and filings with the SEC.
Contact
Agrify Investor Relations
IR@agrify.com
(857) 256-8110
Partnerships Contact:
Natalie Labriola
natalie@16oncenterchicago.com
https://www.saltshedchicago.com
A photo accompanying this announcement is available at:
https://www.globenewswire.com/NewsRoom/AttachmentNg/72c24bf5-bd60-4206-b443-8f47abc56aa8
FAQ
What does the AGFY partnership with The Salt Shed mean for shareholders?
The partnership provides Agrify with significant exposure to over 600,000 concertgoers annually, potentially boosting sales and brand recognition for its HD9 beverage, Señorita.
When will Señorita be available at The Salt Shed?
Señorita will be available starting January 11, 2025, at all bars within The Salt Shed during shows.
What flavors of Señorita will be sold at The Salt Shed?
Flavors include Mango Margarita (5mg), Lime Jalapeño Margarita, Paloma, and Ranch Water.
How many shows will The Salt Shed host in 2025?
The Salt Shed anticipates hosting 145 shows in 2025.
Is Señorita compliant with any regulations?
Yes, Señorita is Farm Bill compliant and manufactured in certified cGMP facilities.
What additional products will be available at RISE at Salt Shed?
RISE at Salt Shed will offer best-in-class HD9 products, branded merchandise, and accessories from popular cannabis brands such as RYTHM and Beboe.
How does Agrify ensure transparency for Señorita products?
Señorita products feature transparent labeling with ingredient and potency information, and a QR code linking to certificates of analysis from independent testing labs.
“}]] Agrify partners with The Salt Shed to serve premium hemp-derived THC beverages to 600,000+ concertgoers, marking the first HD9 drink offering at a major Chicago music venue. Read More
