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Inside Charlie Fox, New York’s Chicest Cannabis Dispensary
With sumptuous interiors by Home Studios, the premium cannabis brand’s three-floor flagship in the heart of Times Square strikes an unmistakably elevated tone with clever design touches that nod to old-world apothecaries
Beyond cooking up homemade medicines with mystery mixtures of herbs, roots, and other botanicals, the apothecaries of yore also functioned as social hubs. “People gathered not only to purchase remedies, but to connect and share knowledge,” explains Oliver Haslegrave, the founder of Home Studios, the interiors firm behind some of New York City’s most cult-favorite bars and restaurants. So when he was tapped to design the first flagship for high-end cannabis brand Charlie Fox in the heart of Times Square, he harnessed his world-class hospitality experience to devise lavish interiors that wink at apothecary era, minus the mysticism. Instead, the 6,000-square-foot emporium—the largest cannabis retailer in the Northeast—is a place for both novices and discerning connoisseurs to hang out, browse the latest offerings, and chat about which product best suits their lifestyle.
Spanning flower, vapes, pre-rolls, gummies, and beverages, there’s a multitude of options to peruse. Charlie Fox’s in-house line of premium cannabis products are made with all-natural ingredients sourced exclusively from local growers and emphasize lower doses of THC to ensure consumers maintain control over their intake. And if they don’t know their mood, the flagship’s team of near-encyclopedic “bud-tenders” can help navigate and demystify the terpenes, lineage, effects, and aromas of nearly every item. This isn’t a corner weed bodega—Charlie Fox is bullish on trading impersonal transactions for high design and sommelier-quality service that, explains co-founder James Mallios, strives to “destigmatize cannabis and introduce it to new clients” through exploration and experience.
Curious consumers will likely be lured in anyway thanks to plush interiors that feel akin to an on-trend boutique hotel or an elegant penthouse. “We approached the three floors by giving each a distinct purpose while ensuring they formed a cohesive narrative,” Haslegrave says. Setting the scene is artist Kimmy Quillin’s entryway mural of a mid-leap fox dashing toward the discoveries waiting inside. The ground-floor retail area is a tranquil yet tactile setting built to grab and go, with natural materials—stone counters, fluted wooden millwork—lending warmth and zest. Gridded wall built-ins, where products preside on backlit square shelves, serve as a mental portal to ye olde apothecary. “We grounded the space in history,” he says, “while giving it a contemporary twist to ensure it felt bespoke.” Case in point: a funhouse-inspired floor mirror emblazoned in Charlie Fox’s signature psychedelic checks.
That mix continues up the staircase, a trippy journey to the refined second-floor lounge. Here, private events and one-on-one consultations unfold in an apartment-like setting outfitted with dusty pink plaster-like walls, a rich contrast to the abundance of earthy neutrals and sprightly botanicals. A pair of built-in banquettes backdropped by billowing sheer window curtains provide intimate nooks for appointments with cannabis sommeliers. Pop by the handsomely appointed bar across the way for an infused beverage while sifting through Charlie Fox clothing and merchandise, which hangs in the discrete living room lounge. With velvet seating, a marble cocktail table, and rattan Paavo Tynell floor lamp, it forges the feeling of a Milanese members’ club. More experiences await in the third-floor den, which opens in the spring.
The season will also see Charlie Fox introduce a delivery service, with more retail locations locally and in the Hamptons following this year. It’s the right time to eye expansion—the legal cannabis market in New York is projected to match or exceed retail alcohol sales within five years, and it surpassed $1 billion this past year alone. Charlie Fox seems poised to ride that wave and tap into a market of discerning consumers eager for a rarefied cannabis experience. That, of course, starts at home: “Successful retail design lies in creating emotional resonance—spaces that transcend function to evoke trust, curiosity, and connection,” Haslegrave says. With its blend of an elegant setting, hospitable mood, and nuanced product line presented in a space that feels elevated, the brand may have caught lightning in a bottle—or a vape pen.
“}]] Premium cannabis brand Charlie Fox opened the doors to its three-floor flagship in Times Square with clever design touches that nod to old-world apothecaries. Read More