ATLANTA — Trade association Hemp Beverage Alliance will host the Hemp Beverage Expo July 9-11 in Atlanta.
In partnership with Jage Media, the event will be an executive-level business-to-business trade event and conference designed to drive transactions, expand distribution, fuel investment, and deliver critical peer-to-peer learning for leaders in the booming hemp beverage industry.
“2025 will be a watershed moment for the hemp beverage industry, as more and more states establish regulatory frameworks to create clear guidance on the production, distribution, and sale for these products,” said Christopher Lackner, founder and president. “We’re excited to bring together suppliers, distributors, supply chain partners, investors, regulators and other stakeholders under one roof to educate, collaborate, and build the category together.”
Building on the success of its inaugural conference in Minneapolis in 2024, this year the Hemp Beverage Alliance will work with Jage Media to tap into the latter organization’s experience in developing events.
“By focusing exclusively on the hemp beverage category, we can make the brands the star of the event, allow safe and responsible sampling of product on the exhibit-hall floor, and create experiential networking events where only hemp beverages are served,” said Jage Media CEO George Jage. “We are grateful for the trust the Hemp Beverage Alliance and its members are putting in us to help the organization and the industry grow.”
Hemp Beverage Alliance members will receive a discount off their attendee registration and exhibit and sponsorship opportunities.
The mission of the Hemp Beverage Alliance is to create a safe and thriving industry through education, advocacy, best practices, and partnership. The organization provides consumers, retailers, and distributors with information to help them understand the industry, develops best practices to create consistency in labeling and manufacturing, works with elected officials and regulators to encourage common-sense regulation, and collaborates with the cannabis and alcohol industries to create a marketplace that benefits everyone.
Jage Media is an independent trade show organizer and business media company focused on developing trade events to support and grow nascent industries with a focus on CPG categories. The leadership team developed, designed, launched, and stewarded the World Tea Expo, Healthy Beverage Expo, MJBizCon, and MJ Unpacked.
Trade association Hemp Beverage Alliance will host the Hemp Beverage Expo July 9-11 in Atlanta. Read More
