[PRESS RELEASE] – VANCOUVER, British Columbia, Feb. 17, 2025 – HYTN Innovations Inc., a company specializing in pharmaceutical-grade cannabis manufacturing, announced that it has entered into a comprehensive collaboration with A1 Cannabis Inc., owner of Summit Cannabis Beverages. Through the collaboration, the company and A1 seek to enhance operational efficiency and expand both companies’ presence in the cannabis beverage market.
The collaboration is governed by both a manufacturing agreement and a consulting agreement with a letter of understanding tying them together and has a three-year term. The agreements allow A1 to transition its complete cannabis product portfolio from Tilray Brands to HYTN. Additionally, under the agreements, A1 will offer sales management services, while HYTN will provide the facilities, licenses and qualifications required for ongoing product development within its licensed infrastructure. The agreements were signed on Feb 5, 2025.
As part of the collaboration, A1 CEO Cole Miller will oversee HYTN’s domestic product sales forecasting, product development, and sales management for its 5- and 10-milligram Sparkling Beverages and 100-milligram Nano Shots. His contributions aim to optimize market reach and revenue growth, with compensation structured as a revenue-sharing agreement for all A1/Summit-branded products.
HYTN believes this collaboration will accelerate its goal of introducing a wider range of consumer products under a cost-effective and scalable manufacturing framework. A1 reported Sumit Beverage sales of more than 600,000 units in 2022 and is currently distributed at more than 300 retailers nationally.
Notably, this agreement does not constitute a joint venture. HYTN will register, manufacture, collect revenues and sell A1 products under its own licenses and approvals, while A1 retains rights to the A1 and Summit brands, its product formulations, and all related intellectual property.
“Integrating A1 into HYTN is an important advancement in scaling our domestic business,” HYTN CEO Elliot McKerr said. “By combining the Summit brand and A1’s product lineup into our operations, we are aiming to enhance operational efficiency, unlock revenue opportunities, and leverage industry expertise to strengthen our product development and sales strategy.”
“This collaboration is expected to allow A1 to streamline its operations while benefiting from HYTN’s manufacturing capabilities,” Miller said. “I am looking forward to contributing my experience in sales and product strategy to HYTN’s innovative beverage and Nano Shot offerings, helping to broaden their footprint in the market while also growing the existing A1 and Summit portfolio that we’ve built over the years.”
HYTN has begun registering A1’s product portfolio and expects to secure initial purchase orders for Summit-branded products by Q2 2025. This collaboration aligns with HYTN’s strategy to enhance operational efficiency and expand its presence in the cannabis market while leveraging its licensed infrastructure to support scalable growth.
Through the collaboration, the companies plan to expand their presence in the cannabis beverage market, while A1 transitions its portfolio from Tilray. Read More
