The parent company of Edible Arrangements is getting into another kind of edibles — and it has to do with THC-infused hemp products such as drinks and gummies.
Last week in a news release Edible Brands announced the launch of Edibles.com calling it a “wellness-driven marketplace” that offers “convenient same-day delivery of trusted THC-infused products.”
The e-commerce platform plans to sell “leading brands” of these products such as Cann, Wana, 1906 and others.
Edibles.com is led by Thomas Winstanley, who the company identified as a “cannabis industry veteran.”
“With our robust infrastructure and nationwide footprint, we are uniquely positioned to accelerate industry growth,” Winstanley said in a statement.
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The new company said the hemp industry faces challenges due to a market “saturated with products that lack consistent quality and testing standards, adding to consumer confusion and hesitancy.”
Edibles.com added that it tackles these problems “head-on” with its “robust education center, reliable delivery, and partnerships.”
Somia Farid Silber, CEO of Edible Brands, called the hemp industry “rapidly evolving” in a statement. The company said there’s an estimated $28 billion market for THC-infused hemp products.
Hemp and marijuana differ from each other because marijuana is made with the dried leaves, flowers and seeds of cannabis plants whereas hemp is made from the stalks, stems and seeds of cannabis, according to the American Cancer Society.
While both plants contain THC and CBD, hemp carries less THC than marijuana does, the group added.
Read More: Follow the greenish brick road: Cannabis as a career path
Citing the U.S. Food and Drug Administration, the American Cancer Society noted that marijuana is any cannabis product with more than 0.3% THC, while hemp is any product with less than this amount.
While marijuana is considered illegal under federal law, to date, 24 states have legalized recreational marijuana use, according to data from DISA. Other states allow for marijuana in more limited circumstances such as medical use or have decriminalized the substance. Still, several states uphold outright bans.
Hemp on the other hand is not considered illegal under federal law due to its lower THC concentration, according to the American Cancer Society, making it more widely available.
Read More: What to do about ‘gas station weed?’ Crackdown on hemp products is tricky, officials say
Edibles.com plans to “expand rapidly” in legally permitted markets across the U.S. Southeast as well as offering select products for nationwide shipping to broaden its accessibility.
Consumers likely best know Edible Brands for their specially designed fruit baskets under Edible Arrangements, with fruit often cut into different shapes and flower designs and sometimes covered in chocolate.
The parent company of Edible Arrangements is getting into another kind of edibles — and it has to do with THC-infused hemp products such as drinks and gummies. Read More
