You’ve probably seen them everywhere – billboards advertising marijuana in Michigan.
But now a new Indiana bill could soon ban them in the Hoosier state, and force how dispensaries market their products.
It started out as a bill addressing issues at the BMV, but it now includes a measure that would prohibit outdoor advertisements for marijuana products, and even LSD and ecstasy.
According to weedmaps.com, there are more than 15 dispensaries in Michigan along US 12 and I-94 near the Indiana border.
And it means big business for billboard companies as they advertise for marijuana dispensaries across Southwest Michigan.
But the new bill would put an end to these ads.
The author of the proposal, State Representative Jim Pressel who represents parts of LaPorte County, argues the billboards confuse consumers, suggesting marijuana is legal in Indiana when it isn’t.
While many dispensaries use billboards to advertise, some aren’t too concerned.
One store manager said that in today’s digital age, billboards are not the driving force behind business.
“People are constantly looking on the internet and they’re searching for the best deals and the best weed and what they feel is the best weed. So, I would say I don’t think it’s a huge impact having the billboards,” said Michael Floor, BE Provisions Assistant Store Manager.
But lobbyists for the advertising industry argue its government overreach.
Pressel points out the First Amendment doesn’t protect advertising for illegal products.
The bill also imposes fines to those caught advertising: $5,000 for the first, $10,000 for a second, and $15,000 for each additional violation.
Penalties would go to the state’s general fund.
The bill now moves to the Senate Appropriations Committee where its future will be determined
