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SHREWSBURY, Mass. – Massachusetts adult-use cannabis sales hit a record high in 2024 and while regulators are celebrating the accomplishment, they said there’s still more work to be done.
What You Need To Know
Marijuana Establishments in Massachusetts generated more than $1.64 billion in gross sales in 2024, setting a new annual record for the Commonwealth
Along with the new annual sales figures, the Massachusetts Cannabis Control Commission is for the first time releasing county-specific data on adult- and medical-use marijuana gross sales totals
The Botanist is a medical and recreational dispensary with locations in Worcester and Shrewsbury
Additionally, in December, the Commission revealed plans for three new social consumption license types, setting the industry on a path toward further expansion in 2025 and beyond
The Cannabis Control Commission is raising the green flag for a record $1.64-billion in Massachusetts adult-use cannabis sales generated in 2024.
“This is still a new industry,” Cannabis Control Commission acting chair Bruce Stebbins said. “We’re just coming into being seven years old. So, we’re excited about the numbers, but we realize that our attention and our work doesn’t stop.”
“I do feel though,” Elizabeth Stillman said, “it’s super, super oversaturated at the moment.”
Stillman is the area manager for The Botanist. The dispensary has locations in Worcester and Shrewsbury. As the CCC approved the 700th notice to commence operations last year, Stillman said you’ve got to set yourself apart in Massachusetts.
“You see dispensaries opening up left and right, which is definitely huge. Definitely having the legal cannabis makes the community safer,” Stillman said. “It keeps you on your toes. It keeps every day different. Every Dispensary’s got to do something different or offer different products.”
While dispensaries work to educate consumers daily, the regulated cannabis industry also makes an argument for job creation, now employing more than 20,000 people including Cody Germain.
“I entered the industry about two and a half years ago as a bud-tender. Mainly just because I had always been a proponent of legalization of weed in general. And I wanted to spread that wealth to the masses. Fell in love with it. Loved especially the medical side of things,” Germain said. “We’ve got one patient who we absolutely love who is a cancer patient, and he no longer takes chemo.”
The CCC also considers Worcester County the “cannabis capital of Massachusetts”, accounting for $1.4-billion in sales since 2018.
“Obviously Worcester is the hub of cannabis. We have the most licenses, I think, in all of Worcester County per the state,” Stillman said. “Obviously, we have the CCC as well in Worcester.”
“I would also kind of congratulate the communities in Worcester among them that have been very open to the cannabis industry,” Stebbins said, “working closely with cannabis licensees to move them through any local permitting process.”
Acting chair of the CCC Stebbins said the goal is continued growth through 2025 and beyond.
“There’s still work that we need to continue to focus on, whether it’s rolling out social consumption, regulations and kind of creating a whole new marketplace for cannabis products, for social consumption,” Stebbins said. “We know there are a lot of regulatory issues that I know I want to try to address in 2025.”
“}]] Marijuana Establishments in Massachusetts generated more than $1.64 billion in gross sales in 2024, setting a new annual record for the Commonwealth. Read More
