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For years, the conversation around cannabis has often revolved around one key number: THC percentage. Consumers walking into dispensaries commonly ask, “What’s your highest THC %?” This question has dominated conversations in the cannabis community, creating a narrow lens through which people view marijuana products. But what if we could shift this focus? What if we start asking about the brands, the growers, and the stories behind the cannabis instead?
The Shift from THC to Brand and Grower Quality
While THC levels are an important factor in determining the effects of cannabis, it’s far from the only aspect that matters. The rise of craft cannabis brands and independent growers in places like New York has opened up a world of possibility for consumers. These growers aren’t just growing cannabis; they’re cultivating an experience, an ethos, and a connection to the land and community. With this shift, the conversation can evolve from focusing solely on THC content to recognizing the artistry and dedication of these growers and the impact of their methods.
For example, Silly Nice, a Black and Veteran-owned cannabis brand in New York, offers products like Diamond Powder, Frosted Hash Balls, and their Bubble Hash. While the THC percentage is always available, the quality of the products is a much more significant talking point for those who appreciate the care and craft that goes into each batch. It’s about understanding that a brand’s values, growing practices, and customer connection offer more than just a number.
Quality Over Numbers
When consumers focus solely on THC percentages, it reduces the cannabis experience to a mere chemical formula. But cannabis is much more than a percentage. Different strains produce different effects depending on their terpene profiles, cannabinoids, and the growing techniques used. Focusing only on THC content dismisses the full spectrum of cannabis culture, including the unique experiences that specific strains, growers, and brands bring to the table.
The cannabis industry is growing, and as it matures, the focus should shift toward educating consumers on the full range of product quality. Just as wine enthusiasts can identify brands and vineyards based on flavor profiles and growing regions, cannabis users should become more knowledgeable about the growers they support. By asking about the growing practices, sustainability efforts, and the brands behind the cannabis, consumers can make more informed decisions and support companies that align with their values.
Understanding the Grower’s Role
The way cannabis is grown plays a significant role in its quality. Indoor, outdoor, and greenhouse cultivation all influence the final product differently. The soil, water, climate, and techniques used by the grower affect not just the THC percentage but also the taste, aroma, and overall effects of the cannabis.
Take New York’s burgeoning cannabis scene, for example. New York-based dispensaries are now more focused on local growers and high-quality products. Dispensaries like The Travel Agency, Capital District Cannabis, and High Points Dispensary have made it a point to showcase craft cannabis brands, offering consumers the opportunity to explore new products from smaller, dedicated producers. These growers may not always have the highest THC percentage, but their commitment to quality is what sets them apart.
The Rise of Cannabis Education
As cannabis culture becomes more mainstream, education is the key to fostering a more informed consumer base. For dispensary owners, budtenders, and consumers alike, there’s a need to move beyond the simplistic THC percentage question. Instead, the focus should shift to the unique qualities of the product, including the brand’s values, the grower’s practices, and the way the cannabis is handled from seed to sale.
By expanding the conversation, dispensaries and brands like Silly Nice are leading the way in educating their customers. They’re showing that it’s not just about potency—it’s about the complete experience. This approach allows for deeper connections between consumers and the cannabis they consume, helping people find the products that align with their needs and values.
Moving Toward a More Holistic Cannabis Experience
The future of cannabis consumption isn’t just about numbers—it’s about stories, experiences, and connections. The question should no longer just be about “What’s your highest THC percentage?” but rather, “Do you carry products from these top brands and growers?” As cannabis continues to evolve, consumers have the opportunity to dive deeper into the world of cannabis beyond potency. By focusing on quality, sustainability, and brand integrity, we can help shape a more well-rounded cannabis culture.
Final Thoughts
The next time you step into a dispensary, consider shifting your focus from THC percentages to asking about the brand and grower behind the product. It’s not just about finding the highest THC; it’s about discovering cannabis that truly connects with you on a deeper level. The future of cannabis is about moving beyond numbers and embracing the artistry, culture, and stories that make each product unique.
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