Nevis Brands CEO John Kueber joined Steve Darling from Proactive to announce a major milestone for the company—the national launch of Happy Apple, a hemp-derived THC beverage designed to offer a smooth, relaxing experience without the drawbacks of alcohol. Already a popular choice in Washington State’s regulated dispensary market, Happy Apple will now be available in dozens of states across the U.S., marking a significant expansion for Nevis Brands.
The company has successfully adapted its well-loved formula—a natural, sparkling apple beverage—by replacing the traditional THC component with a hemp-derived alternative. This shift ensures compliance with federal regulations while maintaining the same refreshing taste and enjoyable effects that made Happy Apple a standout product in the cannabis beverage market.
Kueber highlighted that under the 2018 Farm Bill, hemp-based products containing less than 0.3% Delta-9 THC are federally legal in the United States. This regulatory clarity has opened the door for thousands of mainstream retailers, including major liquor store chains, to stock hemp-derived THC beverages. The demand for these products is surging, with market research firm Brightfield Group reporting that the hemp-derived cannabis beverage sector generated $382 million in sales in 2024. This market is projected to nearly double, reaching approximately $750 million in the U.S. by 2029.
Unlike its traditional licensing model, where Nevis Brands partners with third-party producers to bring its products to market, the company is taking a more direct approach with the Happy Apple hemp-derived line. Nevis is managing sales and distribution through a combination of strategic partnerships with distributors and direct-to-consumer online sales. This shift allows the company to retain a larger share of revenues while strengthening its brand presence in the rapidly growing hemp-based beverage industry.
With a proven product and an expanding national footprint, Nevis Brands is well-positioned to capitalize on the rising demand for hemp-derived THC beverages, providing consumers with an innovative, alcohol-free alternative for relaxation and social enjoyment.
#proactiveinvestors #nevisbrandsinc #cse #nevi #otcqb #nevif #majorbrand #cannabis #THC #Hemp #CannabisIndustry #HappyApple #THCBeverage #CannabisBusiness #CBD #HempDrink #CannabisInvesting
