Opinion: True diversity is crucial to Missouri’s cannabis industry

The key to achieving this lies in the rigorous implementation of what’s known as “commercially useful function” standards — that is, ensuring that underrepresented businesses are actually allowed to supervise their own operations are aren’t just being used as pass-throughs for other entities.

This is the power of authentic representation.

The inclusion of underrepresented businesses in Missouri’s cannabis marketplace is not merely about meeting quotas or ticking boxes. It’s about creating a diverse, innovative and resilient industry that reflects the rich tapestry of our state’s population. UBEs bring unique perspectives, skills and experiences that can drive the industry forward.

Enforcing commercially useful function ensures the presence of underrepresented businesses don’t become mere token participation. It ensures that these businesses are actively involved in executing distinct elements of work, managing operations and supervising their workforce. This level of engagement is crucial for building a strong foundation for long-term success and genuine economic empowerment.

When UBEs operate independently, maintaining their own workforce and equipment, they create jobs and stimulate economic activity within underrepresented communities. This ripple effect extends far beyond the cannabis industry, contributing to broader economic development and community revitalization.

This independent operation is not just beneficial for the underrepresented businesses themselves; it’s essential for maintaining the integrity of Missouri’s Micro Licensing Program. By ensuring that only qualified and actively participating UBEs receive licenses, we protect the program’s credibility and effectiveness. This, in turn, builds public trust and support for diversity initiatives within the industry.

Missouri has the opportunity to set a national standard for inclusive industry development. By supporting genuine UBE participation that doesn’t allow shadow entities to use them as mere pass-throughs, we can create a cannabis marketplace that not only thrives economically but also advances social equity goals. That’s a model for inclusive growth.

As we continue to develop Missouri’s cannabis industry, let’s commit to more than just surface-level diversity. Let’s cultivate an ecosystem where UBEs are empowered to play integral roles, driving innovation, creating jobs, and building wealth within their communities.

By prioritizing authentic involvement by underrepresented businesses, we’re not just shaping a more equitable cannabis industry — we’re planting the seeds for a more inclusive and prosperous Missouri. It’s time to nurture these opportunities and watch our communities grow alongside this blossoming industry.