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Entertainment icon Snoop Dogg has invested in a partnership with Harmony Craft Beverages to release a range of cannabis and functional drinks named Iconic Tonics.
The functional beverage industry has experienced growth, with the market projected to reach US$200 billion globally by 2030, fuelled by consumer demand for healthier, functional alternatives to traditional sodas and alcohol.
As wellness and mindful drinking trends accelerate, the musical artist’s move to release Iconic Tonics is well-timed for the sector.
Speaking about the new drinks, Snoop Dogg said: “I’ve always been about innovation, and functional beverages are the next frontier. People want drinks that do more than just taste good – they want benefits, and they want choices. Harmony Craft Beverages has been pioneering this movement, and together now as Iconic Tonics, we’re bringing something fresh to the table. This is more than a brand – it’s a lifestyle.”
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Snoop Dogg’s growing presence in the hemp-infused products categories already includes his Death Row Records Do It Fluid and Dogg lbs Doggy Spritz brands. In addition, the artist’s portfolio also features: a line of mind-expanding elixirs named Lifeblood by Love Yer Brain which have been co-created with Wayne Coyne of The Flaming Lips; Klaus – a crafted line of infused mocktails by mixologist Warren Bobrow; Malus – an elevated cider; Herbaceé – a wine-inspired botanical-forward drink and Lift – a line of hemp-infused seltzers.
Iconic Tonics co-founder and CEO Evan Eneman explained: “We’re building a platform that’s bigger than any one brand. Consumers are moving beyond traditional alcohol and sugar-laden beverages – they want function, flavour, and experience. With Snoop’s cultural reach and our proven ability to develop and launch groundbreaking drinks, we’re setting the stage for the next evolution in beverages. We’re thrilled to have Snoop Dogg as an investor and partner. Snoop’s vision for the cannabis industry aligns perfectly with our mission to create positive change with our functional beverages.”
Each of the Iconic Tonics brands is set to become available through a growing distribution network of both online and in-store channels, including US retailers such as Total Wine & More, regional partners like Woodman’s Markets, and local commerce platforms like DoorDash.
Tiffany Chin, head of cannabis operations at Snoop Dogg’s ventures added: “We’ve built a trusted relationship with the leadership team at Harmony Craft Beverages for years, and this partnership is a natural next step. With our consumer reach and distribution and their expertise in functional beverages and commitment to quality, we’re poised for exceptional growth. Iconic Tonics will bring something truly special to consumers – great-tasting drinks with real benefits.”
The team also has plans to expand the portfolio’s national presence in the coming months, including availability on the Snoop Dogg lifestyle ecommerce platform, SWED.com, with activations and product launches being scheduled across other markets.
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“}]] Entertainment icon Snoop Dogg has invested in a partnership with Harmony Craft Beverages to release a range of cannabis and functional drinks named Iconic Tonics. Read More
