The iconic rapper has launched an online marketplace selling Snoop’s curated cannabis accessories.

Snoop Dogg launched a new direct-to-consumer cannabis lifestyle marketplace with the expansion of his Smoke Weed Every Day (S.W.E.D.) with the e-commerce site, SWED.com. The online store will feature a curated selection of authentic Snoop Dogg and Death Row Records branded hemp-derived cannabis products, smoking accessories, premium tobacco cigars and wraps. However, for now, many of the items are listed as “coming soon.”

“The holidays are all about sharing, and this year, I’m sharing access to S.W.E.D. with the world,” said Snoop Dogg. “Whether you’re shopping in person or online, for yourself or someone on your list, you’ll find the same high-quality products I enjoy every day no matter where you are.”

The company also said that SWED.com will serve as a directory for S.W.E.D.’s physical dispensaries located in Los Angeles and a coffee shop in Amsterdam as well as other soon-to-be-launched locations.

Arturo Rodriguez, Chief Operating Officer at SWED.com said, “As SWED.com evolves, our vision is to go beyond being just an online marketplace. Over the next few months, we’ll be launching an expanded product lineup, featuring exclusive collaborations and limited-edition releases, along with engaging video content. We want SWED.com to be the go-to destination for fans who are passionate about both music and the cannabis lifestyle.”

The online marketplace will feature Dogg Leaf natural tobacco leaf wraps and exclusive Death Row Records rolling trays and odor-proof backpacks. With a focus on quality, exclusivity, and cultural richness, Snoop said in a statement that he is committed to elevating the standard for online cannabis shopping.

The iconic rapper has also launched a new cannabis brand under the Death Row Cannabis label headed by Tiffany Chin. The cannabis is cultivated by long-time West Coast legacy AK best known for his role alongside former partner WizardTrees in sprouting, selecting, and expertly growing the RS11, Studio 54, and Shirazi strains from exotic cannabis breeder DEO.

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