A rap and entrepreneurial icon is expanding his brick-and-mortar presence online.
Snoop Dogg is extending his Smoke Weed Every Day (S.W.E.D.) marijuana dispensary and coffee shop concept online with a new e-commerce site, SWED.com. The site builds off a brick-and-mortar SWED dispensary in Los Angeles and coffee shop in Amsterdam, Netherlands opened by Snoop Dogg in summer 2024.
[READ MORE: Snoop Dogg brings marijuana/coffee concept to the Netherlands]
The new online store features a curated selection of authentic Snoop Dogg- and Death Row Records-branded hemp-derived cannabis products, smoking accessories, premium tobacco cigars and wraps, as well as limited-edition lifestyle merchandise.
In addition, the site will serve as a directory for S.W.E.D.’s physical dispensaries, providing information for the Los Angeles and Amsterdam store, as well as other soon-to-be launched locations.
“The holidays are all about sharing, and this year, I’m sharing access to S.W.E.D. with the world,” said Snoop Dogg. “Whether you’re shopping in person or online, for yourself or someone on your list, you’ll find the same high-quality products I enjoy every day no matter where you are.”
The assortment of Snoop Dogg-curated products includes Dogg Leaf natural tobacco leaf wraps, as well as exclusive Death Row Records rolling trays and odor-proof backpacks. With a limited initial selection, the range of products will expand in the coming weeks as Snoop Dogg certifies more products.
Snoop Dogg is not the only music star with a presence in cannabis retail. Rapper B. Real of legendary alternative rap group Cypress Hill founded a chain of cannabis stores called Dr. Greenthumb; and Raine Maida, lead singer and founder of alternative rock band Our Lady Peace, is co-founder of Canadian cannabis brand Loop/Pool.
Cannabis retailing goes digital
Cannabis remains illegal under U.S. federal law and is subject to regulations that can vary widely at the state and local level, making digital cannabis retailing a tricky proposition.
However, this has not stopped other businesses from launching digital commerce initiatives that involve cannabis. For example, Weedmaps, an Irvine, Calif.-based cannabis marketplace from WM Technologies that partners with NBA star Kevin Durant, offers an iOS mobile app which allows orders to be submitted directly with licensed Weedmaps retailers via a single, seamless, in-app experience.
In addition, Boston-area omnichannel cannabis retailer Redi operates an e-commerce site for in-store pickup and even lets partner cannabis product brands target customer via a retail media network. Another Boston-area company, Lantern, provides third-party delivery for medical and recreational cannabis dispensaries.
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