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Distilled non-alcoholic spirit The Pathfinder Hemp and Root, which has become a big success in the US, is now available in the UK.
The Pathfinder, which has already shown year-to-date growth up over 300% in the US, will be available across Britain via Speciality Drinks and Champers & Hammond’s of Knutsford.
This spirit is fermented from hemp before being refined by copper pot distillation and blended with botanicals and has been inspired by “apothecaries of the Old West” as well as “alternative medicine and the supernatural”.
As part of its marketing messaging The Pathfinder claims to “lift the veil of illusion” and attempts to “blaze new trails in the no and low alcohol category by creating an entirely different experience, which aims to bridge the gap between alcoholic and non-alcoholic drinks” and has stated it is more than “liquid alchemy – rather a destroyer of bad vibes”.
While its exact formulation remains a secret, the drink is said to have been created with a three-step process which inclues “the fermentation of naturally harvested hemp seed” then “distillation in 16th-century-style copper pot stills” and then being blended together with “angelica root, wormwood, ginger, sage, juniper, saffron, orange peel and wild-crafted Douglas-fir, as well as natural terpenes”.
In terms of its best serve, The Pathfinder brand’s signature spritz recipe – 50ml The Pathfinder, 10ml lemon juice, topped with soda and garnished with a lemon wedge and served over ice in a Collins glass – has been championed across the industry. However, the drink can also be served as a shot, sipped neat, served over ice, or used to modify a multitude of classic cocktails.
The Pathfinder Hemp and Root was co-founded by Steven Grasse, who was the creator of brands such as Hendrick’s Gin and Sailor Jerry Rum and Chris Abbott who was the cannabis entrepreneur behind Mr. Moxey’s and Guy Escolme which was ex-Diageo.
Pathfinder’s UK country manager Rishi Ravalia said: “The UK represents a huge opportunity for The Pathfinder to continue the work we’ve started in the US. We’re inviting the UK trade to pioneer new paths with this high intensity brand and liquid.
Ravalia explained: ““Feedback from some of the most notable bartenders in the UK has been overwhelmingly positive, so we’re excited to work with forward thinking and adventurous leaders across UK hospitality.”
Speciality Drinks buying director Dawn Davis stated: “I really like the product, which is a miracle considering my normal stance on non alc” while World Class bartender and bar owner Jack Sotti added: “The Pathfinder brings a much needed energy and complexity to the UK’s no and low alcohol category.”
The Pathfinder Hemp and Root will be available through the brand’s website for consumers retailing at £34.99 per bottle and via Speciality Drinks, Champers & Hammond’s of Knutsford for trade customers.
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“}]] Distilled non-alcoholic spirit The Pathfinder Hemp and Root, which has become a big success in the US, is now available in the UK. Read More