[PRESS RELEASE] – LOS GATOS, Calif., April 3, 2025 – The Ultimate Frisbee Association (UFA) has named Trulieve an official partner of the league for 2025. This partnership marks a significant milestone as one of the first between a professional team sports league in North America and a multistate cannabis operator, reinforcing the growing interest in cannabis wellness from the athletic community.
One of the largest in the global industry, Trulieve operates cannabis dispensaries in Arizona, Connecticut, Florida, Georgia, Maryland, Ohio, Pennsylvania and West Virginia.
“The world of health and wellness for athletes has evolved, and Trulieve has become a leader in enhancing lives through cannabis,” UFA league CEO and Commissioner Tim DeByl said. “We’re excited to use this partnership to educate and expand resources for both physical and mental health for players and fans.”
Trulieve is a vertically integrated producer and retailer of high-quality cannabis products intended to improve the quality of life for patients and customers. The professional ultimate frisbee community provides a growing audience that plays, watches and attends one of the fastest growing sports in the world. The Trulieve brand will be showcased throughout the UFA season, including exclusive digital content, off-field player profiles and in-venue education in select cities.
“Ultimate Frisbee is a dynamic, fast-growing sport that embodies athleticism, community, and a commitment to wellness,” Trulieve Chief Marketing Officer Gina Collins said. “We’re excited for the opportunity to support the sport’s continued growth while expanding awareness of the potential benefits of cannabis for performance, recovery and overall well-being.”
The 2025 UFA season begins April 24-26 with the first week of regular-season matchups. The 2025 UFA Championship then returns to Madison, Wisc., August 22-23, for ultimate frisbee’s biggest event.
Follow all the offseason news and updates at watchufa.com. Find educational resources and additional information about Trulieve’s legal cannabis products and brands at Trulieve.com.
This pro sports league partnership reinforces the growing interest in cannabis wellness within the athletic community. Read More
