Hemp Hopes: THC Drinks Prepare For Uncertain Future Amid Regulatory Fight

[#item_full_content] With about seven months to go before a Congressionally-mandated deadline that effectively bans intoxicating hemp products in November, it might be expected that industry stakeholders would be looking for an offramp from the boom-or-bust drink category. Yet, the existential threat presented to hemp-derived THC drinks has actually increased sales and brought new awareness to the category. Instead of hand-wringing, optimism has been the drug of choice for many hemp beverage stakeholders. They are cautiously expanding their retail footprints and doubling down on distribution partnerships – while also hedging with hemp-free innovations in case it all comes crashing down on November  Read More