INDUSTRY BY THE NUMBERS™
America’s Cannabis Industry Statistics Center
Practical cannabis business metrics explained for employees, managers, operators, and industry professionals.
Industry By The Numbers™
Updated Every Monday
This Week's Focus
Every week Pot Shop News™ highlights one important cannabis business statistic and explains what it means for managers, employees, owners and cannabis professionals.
This Week's Topic
- Average Transaction Value (ATV)
- Sales Trends
- Customer Activity
- Business Performance
Average Transaction Value (ATV)
One simple formula that every cannabis manager should understand.
Example
Total Sales $10,000
Transactions 200
Average Transaction Value = $50
💡 Manager Tip
Never judge business performance using one statistic alone. Average Transaction Value should always be considered together with customer count, product mix, inventory, promotions, staffing, and overall operational goals.
