[#item_full_content] [[{“value”:”Raymond Lifestyle Limited, India’s Leading Textile, Apparel And Retail Brand, Is Bringing Hemp Into The Premium Shirting Fabrics Category With The Launch Of A New Collection Of Hemp Shirting Fabrics, Developed Through The Company’s Expertise In Fibre Engineering, Design And Finishing. Raymond Has Spent Decades Introducing Innovations In Fabric In India To Fibres, Blends And Finishes Before The Market Asked For Them. Hemp Is The Latest, And In Some Ways The Oldest – A Fibre Used In Textiles For Centuries, Yet One That Has Never Held A Serious Position In Indian Premium Shirting Fabrics.
Rather Than Being A Single Fabric, Raymond Has Developed Four Constructions – Pure Hemp, Hemp With Tencel, Hemp With Cotton And Hemp With Bamboo – Each Tuned To A Different Requirement. Pure Hemp Offers Bright Colours, Durability And Breathability, Softening With Every Wash. Blended With Tencel, It Gains Drape And A Next-to-skin Finish; With Cotton, Familiarity And Everyday Breathability; With Bamboo, A Moisture-wicking, Luxurious Hand Feel. The Intent Is To Give The Fibre Range Rather Than Novelty, So That It Can Be Specified Across Formal And Smart-casual Dressing, Rather Than Confined To A Single Occasion.
Commenting On The Launch Of This New Innovation, Anupam Dikshit, Chief Business Officer Shirting Business, Raymond Lifestyle Limited, Said: “}]] 
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