[#item_full_content] Randy of Jowell & Randy has launched La Zaza, a cannabis brand built on Caribbean identity and premium positioning. He says he’s in the lab, not just on the label, and that West Coast brands have quality but no cultural soul. 
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Reggaeton Pioneer Randy Wants to Beat California at Its Own Game With a Puerto Rican Weed Brand
ByPot Shop News
October 3, 2026